SELLING YOUR HOME
A SUCCESSFUL SALE
A successful sale depends on three factors: Presentation, Promotion, and Price. Our proprietary marketing strategy ensures that all three factors are in alignment to guarantee that we sell your home for the highest price and in the shortest amount of time.
Thoughtful Property Presentation
Properly presenting a home includes eliminating possible objections and increasing its overall desirability through strategic adjustments. CAIN Group shepherds these pre-market enhancements, reducing stress from the process. We will provide a comprehensive evaluation including recommendations that may include: removing personal items and excessive furniture, making cosmetic changes like painting and landscaping, staging the home to optimize emotional response, and making repairs that will provide confidence in the list price strategy.
Exceptional Property Promotion
CAIN Group's exceptional approach to property promotion includes implementing a comprehensive marketing plan that exposes your home on a local, national and international level - in print, online, and in-person. We leverage each property’s unique value proposition to create powerful marketing campaigns designed to generate legitimate, high-value offers from buyers who will perform. These results-driven promotional strategies, partnered with John’s proven approach to pricing and presentation, set the standard for the luxury market.
CAIN Group employs an accurate list price strategy that generates viable interest in the shortest time possible to ensure your home's success in the marketplace. Through our own proprietary valuation system, developed over years of experience working with the region's most renowned builders, developers, and architects, we are able to achieve clear, defensible pricing that strengthens our position when marketing and negotiating the sale of your home, ensuring maximum results.
PRIVATE SHOWINGS & EVENTS
Our team will coordinate private, appointment-only showings with pre-qualified buyers and will guide visitors through every room of your home to ensure each unique feature and amenity is highlighted. Events to promote your home may include broker previews with music and refreshments, strategically scheduled open houses, special neighbor previews, and gala-style hosted events.
Our affiliation with Sotheby’s International Realty provides unparalleled exposure for our listings through exclusive partnerships with the most authoritative news, lifestyle, and financial voices. By accessing this vast network and employing a diverse suite of quality marketing tools, we powerfully deliver each property’s unique message with a highly-customized strategy that maximizes visibility locally, nationally and internationally.
An Iconic Brand
Sotheby’s International Realty is the leader in luxury, attracting affluent consumers from around the globe due to its prominent position in the luxury arenas of art, jewelry, wine, and the world’s finest real estate.
A GLOBAL NETWORK
The effective marketing of luxury real estate demands a truly global platform that adds meaningful value to the exposure efforts of each individual listing. The Sotheby’s International Realty network consists of more than 22,700 affiliated independent sales associates located in 1,000 offices in approximately 72 countries and territories worldwide. Our listings are marketed on the global website, sothebysrealty.com, and throughout storefronts across the world, securing a global audience for every home.